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Demand Generation & Content Marketing
  • Measurement & Optimization
  • Content Marketing Analytics & Data

    • Content Marketing Analytics & Data

    Measurement: You’re Doing It Wrong
    Content Marketing Analytics & Data
    Measurement: You’re Doing It WrongMeasurement: You’re Doing It Wrong

    You can’t shape a successful future if you aren’t learning from the past. But these content measurement mistakes cloud your vision of what content marketing success truly looks like.

    by Sarah Mitchell
    Sep 15, 2020
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    10 Min Read
    The 5 Most Popular Content Analytics Articles on CMI
    Content Marketing Analytics & Data
    The 5 Most Popular Content Analytics Articles on CMIThe 5 Most Popular Content Analytics Articles on CMI
    byKim Moutsos
    Jun 30, 2020
    7 Min Read
    No Need to Survey, You Already Have Data for Great Storytelling [Examples]
    Content Marketing Analytics & Data
    No Need to Survey, You Already Have Data for Great Storytelling [Examples]No Need to Survey, You Already Have Data for Great Storytelling [Examples]
    byStephen Spiewak
    Jun 8, 2020
    9 Min Read
    7 Free Ways to Get Original Data for Your Content
    Content Marketing Analytics & Data
    7 Free Ways to Get Original Data for Your Content7 Free Ways to Get Original Data for Your Content
    byMegan Mahoney
    Mar 24, 2020
    6 Min Read
    The Right and Wrong Ways to Use Vanity Metrics
    Content Marketing Analytics & Data
    The Right and Wrong Ways to Use Vanity MetricsThe Right and Wrong Ways to Use Vanity Metrics
    byDaniel Hochuli
    Feb 10, 2020
    12 Min Read
    How to Create 5 Custom Metrics in Google Analytics [Infographic]
    Content Marketing Analytics & Data
    How to Create 5 Custom Metrics in Google Analytics [Infographic]How to Create 5 Custom Metrics in Google Analytics [Infographic]
    byCarol Hill
    Jan 16, 2020
    6 Min Read
    How to Make the Content Marketing Case With ROI
    Content Marketing Analytics & Data
    How to Make the Content Marketing Case With ROI
    How to Make the Content Marketing Case With ROI
    Jul 2, 2019
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    8 Min Read
    byMichael Brenner
    101+ Key Performance Indicators and Tips – Make the Best KPI Choices
    Content Marketing Analytics & Data
    101+ Key Performance Indicators and Tips – Make the Best KPI Choices
    101+ Key Performance Indicators and Tips – Make the Best KPI Choices
    Jun 24, 2019
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    6 Min Read
    byMike Murray
    Will the Real ROI in Content Please Stand Up
    Content Marketing Analytics & Data
    Will the Real ROI in Content Please Stand Up
    Will the Real ROI in Content Please Stand Up
    May 22, 2019
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    11 Min Read
    by Robert Rose
    Don’t Miss Out on These 7 Ways to Use Your Social Media Data
    Content Marketing Analytics & Data
    Don’t Miss Out on These 7 Ways to Use Your Social Media Data
    Don’t Miss Out on These 7 Ways to Use Your Social Media Data
    Mar 13, 2019
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    6 Min Read
    byAnn Gynn
    Why You Need Better Conversion Tracking to Win the Sales Game
    Content Marketing Analytics & Data
    Why You Need Better Conversion Tracking to Win the Sales Game
    Why You Need Better Conversion Tracking to Win the Sales Game
    Feb 7, 2019
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    9 Min Read
    byDennis Shiao
    How to Stop the Vanity of Your Search Metrics
    Content Marketing Analytics & Data
    How to Stop the Vanity of Your Search Metrics
    How to Stop the Vanity of Your Search Metrics
    Oct 22, 2018
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    9 Min Read
    byRebekah Bek
    11 Things to Do Every Month to Boost Your Conversion Rates
    Content Marketing Analytics & Data
    11 Things to Do Every Month to Boost Your Conversion Rates
    11 Things to Do Every Month to Boost Your Conversion Rates
    Oct 17, 2018
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    6 Min Read
    byMike Kamo
    How to Use Your Analytics for Smarter Content Decisions
    Content Marketing Analytics & Data
    How to Use Your Analytics for Smarter Content Decisions
    How to Use Your Analytics for Smarter Content Decisions
    Aug 21, 2018
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    6 Min Read
    byAnn Gynn
    Aon Shares Why Its Content Scorecard Is a Must
    Content Marketing Analytics & Data
    Aon Shares Why Its Content Scorecard Is a Must
    Aon Shares Why Its Content Scorecard Is a Must
    Aug 3, 2018
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    7 Min Read
    byCarla Johnson
    Why Marketers Need to Think Like Data Scientists (and How to Do It)
    Content Marketing Analytics & Data
    Why Marketers Need to Think Like Data Scientists (and How to Do It)
    Why Marketers Need to Think Like Data Scientists (and How to Do It)
    Nov 16, 2017
    |
    10 Min Read
    byMarcia Riefer Johnston
    Designing for Better Analytics: 5 Decisions Web Designers Fail to Make
    Content Marketing Analytics & Data
    Designing for Better Analytics: 5 Decisions Web Designers Fail to Make
    Designing for Better Analytics: 5 Decisions Web Designers Fail to Make
    Aug 28, 2017
    |
    9 Min Read
    byMarcia Riefer Johnston
    101+ Key Performance Indicators – Pick the Best KPI Options
    Content Marketing Analytics & Data
    101+ Key Performance Indicators – Pick the Best KPI Options
    101+ Key Performance Indicators – Pick the Best KPI Options
    Jun 25, 2017
    |
    6 Min Read
    byMike Murray
    7 Organic Tips for Growing Your Email ROI
    Content Marketing Analytics & Data
    7 Organic Tips for Growing Your Email ROI
    7 Organic Tips for Growing Your Email ROI
    May 16, 2017
    |
    11 Min Read
    byJodi Harris
    Marketing Attribution Model: A Primer for Content Marketers
    Content Marketing Analytics & Data
    Marketing Attribution Model: A Primer for Content Marketers
    Marketing Attribution Model: A Primer for Content Marketers
    Feb 10, 2017
    |
    8 Min Read
    byPawan Deshpande
    Content Marketing ROI: A Formula for Any Type of Organization
    Content Marketing Analytics & Data
    Content Marketing ROI: A Formula for Any Type of Organization
    Content Marketing ROI: A Formula for Any Type of Organization
    Nov 29, 2016
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    6 Min Read
    byMichael Brenner
    4 Ways to Use Data to Better Understand Your Content Production Process
    Content Marketing Analytics & Data
    4 Ways to Use Data to Better Understand Your Content Production Process
    4 Ways to Use Data to Better Understand Your Content Production Process
    Nov 28, 2016
    |
    7 Min Read
    byMarcus Varner
    Why – and How – to Map Out Your Customers’ Journeys [Template]
    Content Marketing Analytics & Data
    Why – and How – to Map Out Your Customers’ Journeys [Template]
    Why – and How – to Map Out Your Customers’ Journeys [Template]
    Nov 23, 2016
    |
    10 Min Read
    byMarcia Riefer Johnston
    Content Marketing ROI: 4 Ways to Get Started
    Content Marketing Analytics & Data
    Content Marketing ROI: 4 Ways to Get Started
    Content Marketing ROI: 4 Ways to Get Started
    Oct 14, 2016
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    7 Min Read
    byAndrea Fryrear
    3 Tips to More Accurately Measure Your Content Effort
    Content Marketing Analytics & Data
    3 Tips to More Accurately Measure Your Content Effort
    3 Tips to More Accurately Measure Your Content Effort
    Sep 26, 2016
    |
    7 Min Read
    byJacob Warwick
    4 Ways to Model the Buyer’s Journey
    Content Marketing Analytics & Data
    4 Ways to Model the Buyer’s Journey
    4 Ways to Model the Buyer’s Journey
    May 9, 2016
    |
    7 Min Read
    byGeorge Stenitzer
    How to Match Key Metrics With Your Content Goals
    Content Marketing Analytics & Data
    How to Match Key Metrics With Your Content Goals
    How to Match Key Metrics With Your Content Goals
    May 1, 2016
    |
    7 Min Read
    How to Measure Engagement the Right Way
    Content Marketing Analytics & Data
    How to Measure Engagement the Right Way
    How to Measure Engagement the Right Way
    Mar 28, 2016
    |
    6 Min Read
    byAndrew Raso
    How to Increase Conversions at Each Stage of the Customer Journey
    Content Marketing Analytics & Data
    How to Increase Conversions at Each Stage of the Customer Journey
    How to Increase Conversions at Each Stage of the Customer Journey
    Feb 26, 2016
    |
    9 Min Read
    bySiddharth Bharath
    Content Metrics: Assessing the Real Impact of Curation
    Content Marketing Analytics & Data
    Content Metrics: Assessing the Real Impact of Curation
    Content Metrics: Assessing the Real Impact of Curation
    Nov 30, 2015
    |
    5 Min Read
    byMichael Gerard
    Wonder What Content to Create? Try a Customer-Journey Map [Template]
    Content Marketing Analytics & Data
    Wonder What Content to Create? Try a Customer-Journey Map [Template]
    Wonder What Content to Create? Try a Customer-Journey Map [Template]
    Nov 5, 2015
    |
    9 Min Read
    byMarcia Riefer Johnston
    Is ROI Really What You’re Looking For?
    Content Marketing Analytics & Data
    Is ROI Really What You’re Looking For?
    Is ROI Really What You’re Looking For?
    Sep 13, 2015
    |
    9 Min Read
    by Robert Rose
    12+ Ways to Use Web Analytics for Better Content Marketing
    Content Marketing Analytics & Data
    12+ Ways to Use Web Analytics for Better Content Marketing
    12+ Ways to Use Web Analytics for Better Content Marketing
    Aug 27, 2015
    |
    6 Min Read
    byAnn Gynn
    A Quick Guide to Measuring Your Blog’s Impact on Business
    Content Marketing Analytics & Data
    A Quick Guide to Measuring Your Blog’s Impact on Business
    A Quick Guide to Measuring Your Blog’s Impact on Business
    Aug 19, 2015
    |
    3 Min Read
    byMichael Gerard
    The Best 9 Analytics to Help with Content Audits
    Content Marketing Analytics & Data
    The Best 9 Analytics to Help with Content Audits
    The Best 9 Analytics to Help with Content Audits
    Aug 16, 2015
    |
    7 Min Read
    byJulia McCoy
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