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Demand Generation & Content Marketing
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    Identity Matters: How Content Strategists Build Trust and Loyalty
    Audience Building
    Identity Matters: How Content Strategists Build Trust and LoyaltyIdentity Matters: How Content Strategists Build Trust and Loyalty

    Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values.

    byMelissa Eggleston
    Mar 2, 2017
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    9 Min Read
    4 Content Marketing Things That Turn Off Your Audience
    Audience Building
    4 Content Marketing Things That Turn Off Your Audience4 Content Marketing Things That Turn Off Your Audience
    byNeil Patel
    Feb 20, 2017
    7 Min Read
    How to Use Content to Get Your Audience to Trust You
    Audience Building
    How to Use Content to Get Your Audience to Trust YouHow to Use Content to Get Your Audience to Trust You
    bySujan Patel
    Feb 12, 2017
    6 Min Read
    4 Ways to Manage Negative Feedback in a Positive Way
    Audience Building
    4 Ways to Manage Negative Feedback in a Positive Way4 Ways to Manage Negative Feedback in a Positive Way
    byNadya Khoja
    Feb 1, 2017
    7 Min Read
    User-Generated Content: How to Use It to Drives Sales
    Audience Building
    User-Generated Content: How to Use It to Drives SalesUser-Generated Content: How to Use It to Drives Sales
    bySujan Patel
    Oct 17, 2016
    8 Min Read
    Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences
    Audience Building
    Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content ExperiencesAre Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences
    byAaron Orendorff
    Aug 8, 2016
    11 Min Read
    The 3 Biggest Mistakes Marketers Make With Buyer Personas
    Audience Building
    The 3 Biggest Mistakes Marketers Make With Buyer Personas
    The 3 Biggest Mistakes Marketers Make With Buyer Personas
    Aug 4, 2016
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    7 Min Read
    byAdele Revella
    When Content Backfires: How to Handle Negative Feedback Online
    Audience Building
    When Content Backfires: How to Handle Negative Feedback Online
    When Content Backfires: How to Handle Negative Feedback Online
    Jul 31, 2016
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    8 Min Read
    byAaron Agius
    The Building Blocks of Engaging Content: Definitions, Measurements, and Advice From Experts
    Audience Building
    The Building Blocks of Engaging Content: Definitions, Measurements, and Advice From Experts
    The Building Blocks of Engaging Content: Definitions, Measurements, and Advice From Experts
    Jul 15, 2016
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    14 Min Read
    byAnn Gynn
    How to Get Through to Lazy Buyer Brains
    Audience Building
    How to Get Through to Lazy Buyer Brains
    How to Get Through to Lazy Buyer Brains
    Jun 19, 2016
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    6 Min Read
    byGeorge Stenitzer
    Data as Personalization: How to Turn Kryptonite Into Treasure
    Audience Building
    Data as Personalization: How to Turn Kryptonite Into Treasure
    Data as Personalization: How to Turn Kryptonite Into Treasure
    May 26, 2016
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    10 Min Read
    byJill Talvensaari
    Can’t Get Through to Your Audience? 3 Strategies to Get a Reaction
    Audience Building
    Can’t Get Through to Your Audience? 3 Strategies to Get a Reaction
    Can’t Get Through to Your Audience? 3 Strategies to Get a Reaction
    May 22, 2016
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    10 Min Read
    byRohan Ayyar
    How to Build Buyer Personas That Build Sales
    Audience Building
    How to Build Buyer Personas That Build Sales
    How to Build Buyer Personas That Build Sales
    May 19, 2016
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    13 Min Read
    byMarcia Riefer Johnston
    Create a Buyer Persona: 9 Essentials
    Audience Building
    Create a Buyer Persona: 9 Essentials
    Create a Buyer Persona: 9 Essentials
    May 12, 2016
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    11 Min Read
    byMarcia Riefer Johnston
    Go Beyond Analytics to Give Customers the Content They Crave
    Audience Building
    Go Beyond Analytics to Give Customers the Content They Crave
    Go Beyond Analytics to Give Customers the Content They Crave
    Apr 14, 2016
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    7 Min Read
    byMelissa Eggleston
    10 Tips to Pack More Personality into Your Content
    Audience Building
    10 Tips to Pack More Personality into Your Content
    10 Tips to Pack More Personality into Your Content
    Mar 25, 2016
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    10 Min Read
    bySarah Rickerd
    Turn Employees Into Brand Advocates With Case Studies
    Audience Building
    Turn Employees Into Brand Advocates With Case Studies
    Turn Employees Into Brand Advocates With Case Studies
    Feb 7, 2016
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    6 Min Read
    byAyelet Weisz
    Study Reveals 8 Tips on How to Influence Behavior With Personalized Content
    Audience Building
    Study Reveals 8 Tips on How to Influence Behavior With Personalized Content
    Study Reveals 8 Tips on How to Influence Behavior With Personalized Content
    Dec 22, 2015
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    8 Min Read
    byKaren Ronning-Hall
    The Lowdown on Creating Personalized Quizzes to Boost Your Marketing
    Audience Building
    The Lowdown on Creating Personalized Quizzes to Boost Your Marketing
    The Lowdown on Creating Personalized Quizzes to Boost Your Marketing
    Dec 18, 2015
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    9 Min Read
    byJP Misenas
    3 (Easy) Ways to Truly Surprise Your Audience
    Audience Building
    3 (Easy) Ways to Truly Surprise Your Audience
    3 (Easy) Ways to Truly Surprise Your Audience
    Dec 4, 2015
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    5 Min Read
    byMichele Linn
    Learn How to Engage Gen C (It’s Not Just Millennials)
    Audience Building
    Learn How to Engage Gen C (It’s Not Just Millennials)
    Learn How to Engage Gen C (It’s Not Just Millennials)
    Nov 29, 2015
    |
    8 Min Read
    byAndy Preisler
    Is It Time to Ditch Your Company Blog’s Comments Section?
    Audience Building
    Is It Time to Ditch Your Company Blog’s Comments Section?
    Is It Time to Ditch Your Company Blog’s Comments Section?
    Nov 10, 2015
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    6 Min Read
    byMatt Cooper
    How to Convert Customers’ Passions Into Inspiring Content
    Audience Building
    How to Convert Customers’ Passions Into Inspiring Content
    How to Convert Customers’ Passions Into Inspiring Content
    Nov 3, 2015
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    6 Min Read
    byCarla Johnson
    How to Find the Best Pieces of Content in Your Industry
    Audience Building
    How to Find the Best Pieces of Content in Your Industry
    How to Find the Best Pieces of Content in Your Industry
    Sep 14, 2015
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    9 Min Read
    byKristi Hines
    5 Interactive Calls to Action That Prospects Can’t Resist
    Audience Building
    5 Interactive Calls to Action That Prospects Can’t Resist
    5 Interactive Calls to Action That Prospects Can’t Resist
    Sep 6, 2015
    |
    8 Min Read
    byJulie Wingerter
    13 Ways to Get More Opt-Ins From Your Content
    Audience Building
    13 Ways to Get More Opt-Ins From Your Content
    13 Ways to Get More Opt-Ins From Your Content
    Aug 31, 2015
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    7 Min Read
    byTom Treanor
    Are You Missing the Most Important Audience for Your Content Marketing?
    Audience Building
    Are You Missing the Most Important Audience for Your Content Marketing?
    Are You Missing the Most Important Audience for Your Content Marketing?
    Aug 30, 2015
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    7 Min Read
    byCarla Johnson
    How to Grow Your Subscribers: 19 Experts Weigh In
    Audience Building
    How to Grow Your Subscribers: 19 Experts Weigh In
    How to Grow Your Subscribers: 19 Experts Weigh In
    Aug 14, 2015
    |
    9 Min Read
    byAnn Gynn
    More Than Personas: How to Know What Your Audience Really Wants
    Audience Building
    More Than Personas: How to Know What Your Audience Really Wants
    More Than Personas: How to Know What Your Audience Really Wants
    Aug 7, 2015
    |
    9 Min Read
    byAnn Gynn
    5 Ways to Extend Your Blog’s Reach and Grow Your Audience
    Audience Building
    5 Ways to Extend Your Blog’s Reach and Grow Your Audience
    5 Ways to Extend Your Blog’s Reach and Grow Your Audience
    Jul 15, 2015
    |
    5 Min Read
    bySherry Gray
    Intelligent Content: What Does ‘Adaptive’ Mean?
    Audience Building
    Intelligent Content: What Does ‘Adaptive’ Mean?
    Intelligent Content: What Does ‘Adaptive’ Mean?
    Jul 13, 2015
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    9 Min Read
    byMarcia Riefer Johnston
    How to Attract Over 50K Subscribers in 6 Months
    Audience Building
    How to Attract Over 50K Subscribers in 6 Months
    How to Attract Over 50K Subscribers in 6 Months
    Jun 17, 2015
    |
    13 Min Read
    byChad Pollitt
    3 Things to Learn from the World’s 3 Most Popular Blogs
    Audience Building
    3 Things to Learn from the World’s 3 Most Popular Blogs
    3 Things to Learn from the World’s 3 Most Popular Blogs
    May 26, 2015
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    6 Min Read
    byNeil Patel
    10 Actionable Tips to Craft a Killer Quiz
    Audience Building
    10 Actionable Tips to Craft a Killer Quiz
    10 Actionable Tips to Craft a Killer Quiz
    May 21, 2015
    |
    7 Min Read
    byHannah Eisenberg
    Turn User-Generated Content Into Undeniable, Glorious Connections
    Audience Building
    Turn User-Generated Content Into Undeniable, Glorious Connections
    Turn User-Generated Content Into Undeniable, Glorious Connections
    Apr 14, 2015
    |
    6 Min Read
    byJessica Ann
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