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    B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]
    B2B Content Marketing Research
    B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

    What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

    byStephanie Stahl
    Oct 9, 2024
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    31 Min Read
    What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
    B2B Content Marketing Research
    What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
    byDennis Shiao
    Jun 12, 2024
    7 Min Read
    Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance’?
    B2B Content Marketing Research
    Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance’?Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance’?
    byContent Marketing Institute Team
    Mar 8, 2024
    5 Min Read
    B2B Content Marketing Trends for 2024
    B2B Content Marketing Research
    B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]
    byStephanie Stahl
    Oct 18, 2023
    23 Min Read
    7 Things B2B Content Marketers Need in 2023 [New Research]
    B2B Content Marketing Research
    7 Things B2B Content Marketers Need in 2023 [New Research]7 Things B2B Content Marketers Need in 2023 [New Research]
    byStephanie Stahl
    Oct 19, 2022
    10 Min Read
    B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]
    B2B Content Marketing Research
    B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]
    byStephanie Stahl
    Oct 13, 2021
    7 Min Read
    2021 B2B Content Marketing: What Now? [New Research]
    B2B Content Marketing Research
    2021 B2B Content Marketing: What Now? [New Research]
    2021 B2B Content Marketing: What Now? [New Research]
    Sep 30, 2020
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    6 Min Read
    byStephanie Stahl
    5 Big Obstacles Encountered by B2B Content Marketers
    B2B Content Marketing Research
    5 Big Obstacles Encountered by B2B Content Marketers
    5 Big Obstacles Encountered by B2B Content Marketers
    Jul 2, 2020
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    7 Min Read
    byDavid McGuire
    Brand Empathy: The One Critical Quality B2B Content Lacks [Video]
    B2B Content Marketing Research
    Brand Empathy: The One Critical Quality B2B Content Lacks [Video]
    Brand Empathy: The One Critical Quality B2B Content Lacks [Video]
    Jan 20, 2020
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    8 Min Read
    byJodi Harris
    2020 B2B Content Marketing: What the Successful Do [New Research]
    B2B Content Marketing Research
    2020 B2B Content Marketing: What the Successful Do [New Research]
    2020 B2B Content Marketing: What the Successful Do [New Research]
    Oct 22, 2019
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    8 Min Read
    byStephanie Stahl
    What B2B Brands Need to Know to Succeed on LinkedIn
    B2B Content Marketing Research
    What B2B Brands Need to Know to Succeed on LinkedIn
    What B2B Brands Need to Know to Succeed on LinkedIn
    Feb 13, 2018
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    7 Min Read
    byJonathan Crossfield
    CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
    B2B Content Marketing Research
    CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
    CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
    Dec 21, 2017
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    12 Min Read
    byAnn Gynn
    How to Attract the C-Suite to Your Events
    B2B Content Marketing Research
    How to Attract the C-Suite to Your Events
    How to Attract the C-Suite to Your Events
    Oct 30, 2016
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    6 Min Read
    byRoanne Neuwirth
    Content Marketing Takes a Turn for the Better: New 2017 Research
    B2B Content Marketing Research
    Content Marketing Takes a Turn for the Better: New 2017 Research
    Content Marketing Takes a Turn for the Better: New 2017 Research
    Sep 28, 2016
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    5 Min Read
    byJoe Pulizzi
    How to Grab C-Suite Attention With Relevant Content
    B2B Content Marketing Research
    How to Grab C-Suite Attention With Relevant Content
    How to Grab C-Suite Attention With Relevant Content
    Sep 7, 2016
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    6 Min Read
    byRoanne Neuwirth
    A New Model for Developing a Top-Tier B2B Blog
    B2B Content Marketing Research
    A New Model for Developing a Top-Tier B2B Blog
    A New Model for Developing a Top-Tier B2B Blog
    Jun 6, 2016
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    11 Min Read
    4 Steps to Get Executive Buy-In for B2B Content Marketing
    B2B Content Marketing Research
    4 Steps to Get Executive Buy-In for B2B Content Marketing
    4 Steps to Get Executive Buy-In for B2B Content Marketing
    Dec 6, 2015
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    5 Min Read
    byElizabeth Clor
    What Effective B2B Content Marketing Looks Like [New Research]
    B2B Content Marketing Research
    What Effective B2B Content Marketing Looks Like [New Research]
    What Effective B2B Content Marketing Looks Like [New Research]
    Sep 30, 2015
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    4 Min Read
    byJoe Pulizzi
    How to Choose Content Topics That Get C-Suite Attention
    B2B Content Marketing Research
    How to Choose Content Topics That Get C-Suite Attention
    How to Choose Content Topics That Get C-Suite Attention
    Sep 2, 2015
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    6 Min Read
    byRoanne Neuwirth
    3 Ways to Make Your B2B Brand Break the Content Mold
    B2B Content Marketing Research
    3 Ways to Make Your B2B Brand Break the Content Mold
    3 Ways to Make Your B2B Brand Break the Content Mold
    May 13, 2015
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    5 Min Read
    byNatalie King
    Engage the C-Suite Through a Client Advisory Board
    B2B Content Marketing Research
    Engage the C-Suite Through a Client Advisory Board
    Engage the C-Suite Through a Client Advisory Board
    Apr 12, 2015
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    5 Min Read
    byRoanne Neuwirth
    10 Habits of Highly Effective B2B Content Marketers
    B2B Content Marketing Research
    10 Habits of Highly Effective B2B Content Marketers
    10 Habits of Highly Effective B2B Content Marketers
    Mar 20, 2015
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    9 Min Read
    byRachel Foster
    Make the Most of Your B2B Marketing Channels: Research on Webinars
    B2B Content Marketing Research
    Make the Most of Your B2B Marketing Channels: Research on Webinars
    Make the Most of Your B2B Marketing Channels: Research on Webinars
    Jun 3, 2014
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    6 Min Read
    by Robert Rose
    B2B Marketing Research: How CMO Roles Need to Evolve
    B2B Content Marketing Research
    B2B Marketing Research: How CMO Roles Need to Evolve
    B2B Marketing Research: How CMO Roles Need to Evolve
    Jul 28, 2013
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    6 Min Read
    by Robert Rose
    How Your B2B Content Can Spark Meaningful Connections
    B2B Content Marketing Research
    How Your B2B Content Can Spark Meaningful Connections
    How Your B2B Content Can Spark Meaningful Connections
    Jun 11, 2013
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    4 Min Read
    byAndrew Davis
    5 B2B Content Marketing Tips for Boosting Your LinkedIn Group
    B2B Content Marketing Research
    5 B2B Content Marketing Tips for Boosting Your LinkedIn Group
    5 B2B Content Marketing Tips for Boosting Your LinkedIn Group
    Jan 11, 2013
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    9 Min Read
    byGregg Schwartz
    5 Rules to Follow for B2B Content Supremacy
    B2B Content Marketing Research
    5 Rules to Follow for B2B Content Supremacy
    5 Rules to Follow for B2B Content Supremacy
    Jul 3, 2012
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    4 Min Read
    byKevin Cain
    5 Tips for Finding Your Perfect B2B Content Partner
    B2B Content Marketing Research
    5 Tips for Finding Your Perfect B2B Content Partner
    5 Tips for Finding Your Perfect B2B Content Partner
    Apr 24, 2012
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    7 Min Read
    byAndrea Edwards
    The 3 Big Myths of B2B Content Marketing logo in a gray background | The 3 Big Myths of B2B Content Marketing
    B2B Content Marketing Research
    The 3 Big Myths of B2B Content Marketing
    The 3 Big Myths of B2B Content Marketing
    Feb 23, 2011
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    3 Min Read
    byRachel Foster
    B2B Brands Are Indeed Media Companies | Here’s the Proof
    B2B Content Marketing Research
    B2B Brands Are Indeed Media Companies | Here’s the Proof
    B2B Brands Are Indeed Media Companies | Here’s the Proof
    Sep 15, 2010
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    1 Min Read
    byJoe Pulizzi
    6 Ideas B2B Content Marketers Can Take from Professional Journalists logo in a gray background | 6 Ideas B2B Content Marketers Can Take from Professional Journalists
    B2B Content Marketing Research
    6 Ideas B2B Content Marketers Can Take from Professional Journalists
    6 Ideas B2B Content Marketers Can Take from Professional Journalists
    Jun 8, 2010
    |
    4 Min Read
    byClare McDermott
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    Awards
    The Anti-Challenge That Clicked With Consumers - POY
    The Anti-Challenge That Clicked With Consumers - POY

    Aug 20, 2025

    Awards
    Stuart Butler, 2025 Content Marketer of the Year
    Stuart Butler, 2025 Content Marketer of the Year

    Aug 20, 2025