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Demand Generation & Content Marketing
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    The Content Leader’s Guide to Proactive Trendspotting
    B2C Content Marketing Research
    The Content Leader’s Guide to Proactive TrendspottingThe Content Leader’s Guide to Proactive Trendspotting

    Staying ahead of your audience takes foresight on their upcoming needs and behaviors. Sharpen your vision with these future-focused methodologies.

    byMichael Estrin
    Sep 18, 2024
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    10 Min Read
    B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]
    B2C Content Marketing Research
    B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]
    by Robert Rose
    Jan 25, 2023
    6 Min Read
    How’d You Make That Flipping Awesome B2C Content for AARP?
    B2C Content Marketing Research
    How’d You Make That Flipping Awesome B2C Content for AARP?How’d You Make That Flipping Awesome B2C Content for AARP?
    byKim Moutsos
    Sep 30, 2021
    5 Min Read
    B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research]
    B2C Content Marketing Research
    B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research]B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research]
    by Robert Rose
    Jan 27, 2021
    5 Min Read
    2020 B2C Content Marketer of Year Finalists Empower Audiences
    B2C Content Marketing Research
    2020 B2C Content Marketer of Year Finalists Empower Audiences2020 B2C Content Marketer of Year Finalists Empower Audiences
    byKim Moutsos
    Sep 24, 2020
    13 Min Read
    Look Inside the Idea Garage for 8 Fresh B2C Examples
    B2C Content Marketing Research
    Look Inside the Idea Garage for 8 Fresh B2C ExamplesLook Inside the Idea Garage for 8 Fresh B2C Examples
    byAnn Gynn
    Dec 19, 2019
    8 Min Read
    2020 B2C Content Marketing: An Excellent Adventure [New Research]
    B2C Content Marketing Research
    2020 B2C Content Marketing: An Excellent Adventure [New Research]
    2020 B2C Content Marketing: An Excellent Adventure [New Research]
    Dec 11, 2019
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    7 Min Read
    by Robert Rose
    B2C Content Marketing: What a Difference Commitment Makes [2019 Research]
    B2C Content Marketing Research
    B2C Content Marketing: What a Difference Commitment Makes [2019 Research]
    B2C Content Marketing: What a Difference Commitment Makes [2019 Research]
    Dec 12, 2018
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    6 Min Read
    byLisa Murton Beets
    7 B2C Brands Offer Content Marketing Lessons and Inspiration
    B2C Content Marketing Research
    7 B2C Brands Offer Content Marketing Lessons and Inspiration
    7 B2C Brands Offer Content Marketing Lessons and Inspiration
    Nov 28, 2018
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    8 Min Read
    byMichael Becker
    Discover 4 Key Differences Between B2C and B2B Marketers [New Research]
    B2C Content Marketing Research
    Discover 4 Key Differences Between B2C and B2B Marketers [New Research]
    Discover 4 Key Differences Between B2C and B2B Marketers [New Research]
    Oct 14, 2015
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    3 Min Read
    byJoe Pulizzi
    2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends
    B2C Content Marketing Research
    2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends
    2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends
    Nov 14, 2012
    |
    4 Min Read
    byJoe Pulizzi
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    Awards
    The Anti-Challenge That Clicked With Consumers - POY
    The Anti-Challenge That Clicked With Consumers - POY

    Aug 20, 2025

    Awards
    Stuart Butler, 2025 Content Marketer of the Year
    Stuart Butler, 2025 Content Marketer of the Year

    Aug 20, 2025