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Demand Generation & Content Marketing
  • Author Team
  • Dennis Shiao

    • Dennis Shiao

    Dennis is the founder of B2B marketing agency Attention Retention and organizer of the Bay Area Content Marketing Meetup. He curates a marketing-related email newsletter called Content Corner that comes out every other Friday. Feel free to reach out to Dennis on Twitter @dshiao.

    Latest from Dennis Shiao

    Why Your Personal Brand Is More Powerful Than Your Resume
    Career Development
    Why Your Personal Brand Is More Powerful Than Your ResumePersonal Brand Beats Your Resume
    byDennis Shiao
    Apr 16, 2025
    9 Min Read
    The 411 on Data Cleaning, Modeling, and Governance for Marketers
    Content Marketing Analytics & Data
    The 411 on Data Cleaning, Modeling, and Governance for MarketersThe 411 on Data Cleaning, Modeling, and Governance for Marketers
    byDennis Shiao
    Dec 2, 2024
    7 Min Read

    All from Dennis Shiao

    How To Battle Organic Search Analytics in the AI Era
    Content Marketing Analytics & Data
    How To Battle Organic Search Analytics in the AI Era
    How To Battle Organic Search Analytics in the AI Era
    Nov 18, 2024
    |
    8 Min Read
    byDennis Shiao
    How To Find the Truth in Data and Marketing Analytics
    Content Marketing Analytics & Data
    How To Find the Truth in Data and Marketing Analytics
    How To Find the Truth in Data and Marketing Analytics
    Nov 4, 2024
    |
    8 Min Read
    byDennis Shiao
    Why IBM Marketers Use Data To Power Account Marketing Strategy
    Strategy & Planning
    How IBM Uses Data To Power Its Account-Based Marketing Strategy
    How IBM Uses Data To Power Its Account-Based Marketing Strategy
    Oct 7, 2024
    |
    8 Min Read
    byDennis Shiao
    How To Do Data Storytelling and Gain More Support in Your Organization
    Content Marketing Analytics & Data
    How To Improve Data Storytelling and Gain More Support in Your Organization
    How To Improve Data Storytelling and Gain More Support in Your Organization
    Sep 23, 2024
    |
    8 Min Read
    byDennis Shiao
    How To Mine Customer Reviews and Ratings To Improve Your Marketing and Products
    Content Marketing Strategy
    How To Mine Customer Reviews and Ratings To Improve Your Marketing and Products
    How To Mine Customer Reviews and Ratings To Improve Your Marketing and Products
    Aug 19, 2024
    |
    6 Min Read
    byDennis Shiao
    How To Create User Stories That End Frustrating Conversations About Marketing
    Career Development
    How To Create User Stories That End Frustrating Conversations About Marketing
    How To Create User Stories That End Frustrating Conversations About Marketing
    Aug 5, 2024
    |
    8 Min Read
    byDennis Shiao
    How This B2B Company Stole B2C’s Sizzle To Heat Up Its Content
    Content Marketing Strategy
    How This B2B Company Stole B2C’s Sizzle To Heat Up Its Content
    How This B2B Company Stole B2C’s Sizzle To Heat Up Its Content
    Jul 31, 2024
    |
    6 Min Read
    byDennis Shiao
    Combine GA4 and ChatGPT To Deliver More Insightful Analytics [Step-by-Step Instructions]
    AI Content Creation & Tools
    Combine GA4 and ChatGPT To Deliver More Insightful Analytics [Step-by-Step Instructions]
    Combine GA4 and ChatGPT To Deliver More Insightful Analytics [Step-by-Step Instructions]
    Jul 22, 2024
    |
    14 Min Read
    byDennis Shiao
    How To Catch Audiences With Extraordinary Hooks
    Audience Building
    How To Catch Audiences With Extraordinary Hooks
    How To Catch Audiences With Extraordinary Hooks
    Jul 17, 2024
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    7 Min Read
    byDennis Shiao
    How To Unite Divergent Roles and Teams and Scale Your Content Operations
    Content Operations
    How To Unite Roles and Teams and Scale Your Content Operations
    How To Unite Roles and Teams and Scale Your Content Operations
    Jul 11, 2024
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    7 Min Read
    byDennis Shiao
    What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
    B2B Content Marketing Research
    What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
    What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
    Jun 12, 2024
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    7 Min Read
    byDennis Shiao
    Unlock Audience Personas With the Power of LinkedIn Profiles
    Audience Building
    Unlock Audience Personas With the Power of LinkedIn Profiles
    Unlock Audience Personas With the Power of LinkedIn Profiles
    Aug 9, 2023
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    12 Min Read
    byDennis Shiao
    Why Circular Thinking Works Better in Content Marketing
    Content Distribution & Promotion
    Why Circular Thinking Works Better in Content Marketing
    Why Circular Thinking Works Better in Content Marketing
    Oct 5, 2020
    |
    8 Min Read
    byDennis Shiao
    Actionable Tips to Map a New and Successful Career Path
    Career Development
    Actionable Tips to Map a New and Successful Career Path
    Actionable Tips to Map a New and Successful Career Path
    May 7, 2020
    |
    7 Min Read
    byDennis Shiao
    3 Stunning Visual Storytelling Examples
    Video & Visual Content
    3 Stunning Visual Storytelling Examples
    3 Stunning Visual Storytelling Examples
    Mar 25, 2020
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    10 Min Read
    byDennis Shiao
    How to Do Visual Content With Low, Medium, and High Budgets
    Video & Visual Content
    How to Do Visual Content With Low, Medium, and High Budgets
    How to Do Visual Content With Low, Medium, and High Budgets
    Mar 4, 2020
    |
    10 Min Read
    byDennis Shiao
    A Small Amount of Data Can Do It for B2B Personalization
    Audience Building
    A Small Amount of Data Can Do It for B2B Personalization
    A Small Amount of Data Can Do It for B2B Personalization
    Jan 30, 2020
    |
    8 Min Read
    byDennis Shiao
    7 Helpful Social Media Tips
    Social Media Content
    7 Helpful Social Media Tips
    7 Helpful Social Media Tips
    Jan 1, 2020
    |
    7 Min Read
    byDennis Shiao
    Storytelling in Marketing: 3 Successful Examples
    Career Development
    Storytelling in Marketing: 3 Successful Examples
    Storytelling in Marketing: 3 Successful Examples
    Dec 12, 2019
    |
    7 Min Read
    byDennis Shiao
    Analyze 6 Elements to Land Better Conversion Rates
    Demand Generation
    Analyze 6 Elements to Land Better Conversion Rates
    Analyze 6 Elements to Land Better Conversion Rates
    Nov 7, 2019
    |
    8 Min Read
    byDennis Shiao
    Ethical Marketing: Are You Crossing the Line?
    Content Marketing Strategy
    Ethical Marketing: Are You Crossing the Line?
    Ethical Marketing: Are You Crossing the Line?
    Sep 25, 2019
    |
    8 Min Read
    byDennis Shiao
    Creative + Logic = Most Helpful Content Experiences
    Content Marketing Strategy
    Creative + Logic = Most Helpful Content Experiences
    Creative + Logic = Most Helpful Content Experiences
    Sep 17, 2019
    |
    8 Min Read
    byDennis Shiao
    For Better Results, Think of Content Marketing Like a Product
    Content Marketing Strategy
    For Better Results, Think of Content Marketing Like a Product
    For Better Results, Think of Content Marketing Like a Product
    Jul 25, 2019
    |
    7 Min Read
    byDennis Shiao
    Get More Content Noticed, Stop the Bad Metadata
    Content Marketing Strategy
    Get More Content Noticed, Stop the Bad Metadata
    Get More Content Noticed, Stop the Bad Metadata
    Jul 10, 2019
    |
    9 Min Read
    byDennis Shiao
    Augmented Reality (AR) and Virtual Reality (VR) Storytelling for Marketing: 4 Things to Know
    Video & Visual Content
    Augmented Reality (AR) and Virtual Reality (VR) Storytelling for Marketing: 4 Things to Know
    Augmented Reality (AR) and Virtual Reality (VR) Storytelling for Marketing: 4 Things to Know
    Jun 20, 2019
    |
    8 Min Read
    byDennis Shiao
    Don’t Fail in the Future: Develop an Audio Strategy Today
    Content Marketing Strategy
    Don’t Fail in the Future: Develop an Audio Strategy Today
    Don’t Fail in the Future: Develop an Audio Strategy Today
    Apr 5, 2019
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    9 Min Read
    byDennis Shiao
    Client and Content Agency Share Insider Tips to Successful Relationship
    Content Marketing Strategy
    Client and Content Agency Share Insider Tips to Successful Relationship
    Client and Content Agency Share Insider Tips to Successful Relationship
    Mar 22, 2019
    |
    7 Min Read
    byDennis Shiao
    Google Answer Box: How Your Enviable Content Can Appear Inside
    SEO for Content
    Google Answer Box: How Your Enviable Content Can Appear Inside
    Google Answer Box: How Your Enviable Content Can Appear Inside
    Mar 14, 2019
    |
    9 Min Read
    byDennis Shiao
    Native Advertising – What You Need To Know
    Content Distribution & Promotion
    Native Advertising – What You Need To Know
    Native Advertising – What You Need To Know
    Feb 14, 2019
    |
    7 Min Read
    byDennis Shiao
    Why You Need Better Conversion Tracking to Win the Sales Game
    Content Marketing Analytics & Data
    Why You Need Better Conversion Tracking to Win the Sales Game
    Why You Need Better Conversion Tracking to Win the Sales Game
    Feb 7, 2019
    |
    9 Min Read
    byDennis Shiao
    Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be
    Content Creation & Distribution
    Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be
    Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be
    Jan 29, 2019
    |
    11 Min Read
    byDennis Shiao
    Do What Most Content Marketers Don’t and Get Better Results
    Content Marketing Strategy
    Do What Most Content Marketers Don’t and Get Better Results
    Do What Most Content Marketers Don’t and Get Better Results
    Jan 21, 2019
    |
    13 Min Read
    byDennis Shiao
    Opportunities for AI in Content Marketing Easily Explained
    Content Distribution & Promotion
    Opportunities for AI in Content Marketing Easily Explained
    Opportunities for AI in Content Marketing Easily Explained
    Jan 9, 2019
    |
    9 Min Read
    byDennis Shiao
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