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Demand Generation & Content Marketing
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    Solo Stove Burns Marketing Team Over Snoop Campaign
    Social Media Content
    Solo Stove Burns Marketing Team Over Snoop CampaignSolo Stove Burns Marketing Team Over Snoop Campaign

    Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience.

    byContent Marketing Institute Team
    Jan 19, 2024
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    6 Min Read
    Big Brand Content Examples That Shine, Charm, and (Sadly) Bore
    Social Media Content
    Big Brand Content Examples That Shine, Charm, and (Sadly) BoreBig Brand Content Examples That Shine, Charm, and (Sadly) Bore
    byAnn Gynn
    Jan 11, 2024
    7 Min Read
    Is Social Media Even Worth It Anymore?
    Social Media Content
    Is Social Media Even Worth It Anymore?Is Social Media Even Worth It Anymore?
    byJodi Harris
    Nov 2, 2023
    7 Min Read
    Social Media’s Decline Creates Opportunity for Events (If Done the Right Way)
    Social Media Content
    Social Media’s Decline Creates Opportunity for Events (If Done the Right Way)Social Media’s Decline Creates Opportunity for Events (If Done the Right Way)
    by Robert Rose
    Oct 17, 2023
    8 Min Read
    The Content Leader’s Guide to the New Rules of Social Media
    Social Media Content
    The Content Leader’s Guide to the New Rules of Social MediaThe Content Leader’s Guide to the New Rules of Social Media
    byJodi Harris
    Sep 20, 2023
    10 Min Read
    17+ Expert Approved Social Media Marketing Tips
    Social Media Content
    17+ Expert Approved Social Media Marketing Tips17+ Expert Approved Social Media Marketing Tips
    byAnn Gynn
    Sep 14, 2023
    9 Min Read
    Twitter’s Rebrand Is on Fire (and It’s Not Glorious)
    Social Media Content
    Twitter’s Rebrand Is on Fire (and It’s Not Glorious)
    Twitter’s Rebrand Is on Fire (and It’s Not Glorious)
    Aug 4, 2023
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    3 Min Read
    byContent Marketing Institute Team
    Outsmart the Instagram Algorithm: Proven Strategies for Success [+ B2B Examples]
    Social Media Content
    Outsmart the Instagram Algorithm: Proven Strategies for Success [+ B2B Examples]
    Outsmart the Instagram Algorithm: Proven Strategies for Success [+ B2B Examples]
    Jun 28, 2023
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    10 Min Read
    byAnn Gynn
    Government Agencies Get Real, Funny, and Human on Social Media [Examples]
    Social Media Content
    Government Agencies Get Real, Funny, and Human on Social Media [Examples]
    Government Agencies Get Real, Funny, and Human on Social Media [Examples]
    Apr 20, 2023
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    6 Min Read
    byDawn Papandrea
    Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]
    Social Media Content
    Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]
    Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]
    Feb 15, 2023
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    6 Min Read
    by Robert Rose
    5 Brands See Big Value in Multi-Billion-Dollar Influencer Marketing Industry
    Social Media Content
    5 Brands See Big Value in Multi-Billion-Dollar Influencer Marketing Industry
    5 Brands See Big Value in Multi-Billion-Dollar Influencer Marketing Industry
    Aug 23, 2022
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    7 Min Read
    byShane Barker
    Find LinkedIn Newsletter Success by Doing These 11+ Things
    Social Media Content
    Find LinkedIn Newsletter Success by Doing These 11+ Things
    Find LinkedIn Newsletter Success by Doing These 11+ Things
    Aug 1, 2022
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    7 Min Read
    byJohn Hall
    LinkedIn Social Media Marketing: How To Make It Your Top Social Platform
    Social Media Content
    LinkedIn Social Media Marketing: How To Make It Your Top Social Platform
    LinkedIn Social Media Marketing: How To Make It Your Top Social Platform
    Jul 11, 2022
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    9 Min Read
    byAleksandra Iakovleva
    How To Create a LinkedIn Employee Advocacy Program To Drive Results
    Social Media Content
    How To Create a LinkedIn Employee Advocacy Program To Drive Results
    How To Create a LinkedIn Employee Advocacy Program To Drive Results
    Jun 13, 2022
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    7 Min Read
    byEmily Brady
    10 Tips To Write Engaging Content Previews for Social Media
    Social Media Content
    10 Tips To Write Engaging Content Previews for Social Media
    10 Tips To Write Engaging Content Previews for Social Media
    Jan 24, 2022
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    6 Min Read
    byLesley Vos
    LinkedIn Newsletters: Do They Get Results for Brands?
    Social Media Content
    LinkedIn Newsletters: Do They Get Results for Brands?
    LinkedIn Newsletters: Do They Get Results for Brands?
    Jan 19, 2022
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    6 Min Read
    byAnn Gynn
    4 User-Generated Content Ideas (and Tools To Check If They Work)
    AI Content Creation & Tools
    4 User-Generated Content Ideas (and Tools To Check If They Work)
    4 User-Generated Content Ideas (and Tools To Check If They Work)
    Dec 20, 2021
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    9 Min Read
    byAleh Barysevich
    8 Fresh Content Types for 2022
    Content Distribution & Promotion
    8 Fresh Content Types for 2022
    8 Fresh Content Types for 2022
    Nov 23, 2021
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    6 Min Read
    byIrina Weber
    10 Social Media Monitoring Tools for Your Brand
    Social Media Content
    10 Social Media Monitoring Tools for Your Brand
    10 Social Media Monitoring Tools for Your Brand
    Nov 4, 2021
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    7 Min Read
    byBowin Poe
    5 Easy Places To Curate Content for Social Media
    Social Media Content
    5 Easy Places To Curate Content for Social Media
    5 Easy Places To Curate Content for Social Media
    Oct 26, 2021
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    7 Min Read
    byClaudia Bird
    How Social Listening Differentiates Brand Content
    Social Media Content
    How Social Listening Differentiates Brand Content
    How Social Listening Differentiates Brand Content
    Sep 20, 2021
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    6 Min Read
    byFi Shailes
    PPC and Content Marketing: The Perfect Combo for Immediate ROI
    Content Distribution & Promotion
    PPC and Content Marketing: The Perfect Combo for Immediate ROI
    PPC and Content Marketing: The Perfect Combo for Immediate ROI
    Sep 13, 2021
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    7 Min Read
    byAaron Agius
    Content Distribution: Everything You Need to Know Right Now
    Content Distribution & Promotion
    Content Distribution: Everything You Need to Know Right Now
    Content Distribution: Everything You Need to Know Right Now
    Sep 7, 2021
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    12 Min Read
    byJodi Harris
    3 Hot Takes: The (Always-On) Show Business of Content
    Social Media Content
    3 Hot Takes: The (Always-On) Show Business of Content
    3 Hot Takes: The (Always-On) Show Business of Content
    Sep 3, 2021
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    5 Min Read
    byContent Marketing Institute Team
    22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces
    Content Marketing Strategy
    22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces
    22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces
    Sep 2, 2021
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    8 Min Read
    byAnn Gynn
    Instagram Tips, Tricks, and Expert Advice To Ignite Your Strategy
    Social Media Content
    Instagram Tips, Tricks, and Expert Advice To Ignite Your Strategy
    Instagram Tips, Tricks, and Expert Advice To Ignite Your Strategy
    Aug 16, 2021
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    12 Min Read
    byJodi Harris
    What Influencers Wish Brands Knew About Sponsored Content Partnerships
    Social Media Content
    What Influencers Wish Brands Knew About Sponsored Content Partnerships
    What Influencers Wish Brands Knew About Sponsored Content Partnerships
    Aug 10, 2021
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    6 Min Read
    byJordan Bishop
    9 Tips To Drive Social Media Traffic to Your Website
    Social Media Content
    9 Tips To Drive Social Media Traffic to Your Website
    9 Tips To Drive Social Media Traffic to Your Website
    Jul 13, 2021
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    7 Min Read
    byMadison Tierney
    Tide Launches Stellar Partnership (and More Content Stories of the Week)
    Enterprise Content Marketing Research
    Tide Launches Stellar Partnership (and More Content Stories of the Week)
    Tide Launches Stellar Partnership (and More Content Stories of the Week)
    Jul 2, 2021
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    4 Min Read
    byContent Marketing Institute Team
    5 TikTok Tips to Get More Views
    Social Media Content
    5 TikTok Tips to Get More Views
    5 TikTok Tips to Get More Views
    Jun 28, 2021
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    6 Min Read
    byKyle Dulay
    3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience
    Audience Building
    3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience
    3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience
    Jun 21, 2021
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    6 Min Read
    byGavin Bell
    How To Use Reddit To Find Subject Matter Experts
    Social Media Content
    How To Use Reddit To Find Subject Matter Experts
    How To Use Reddit To Find Subject Matter Experts
    Apr 28, 2021
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    6 Min Read
    byTeni Hallums
    How to Drive Organic Clicks and Leads From Your Instagram Channel
    Social Media Content
    How to Drive Organic Clicks and Leads From Your Instagram Channel
    How to Drive Organic Clicks and Leads From Your Instagram Channel
    Apr 19, 2021
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    9 Min Read
    byAnn Smarty
    Reach a Wider Audience, Step Up Your Content Distribution Strategy
    Audience Building
    Reach a Wider Audience, Step Up Your Content Distribution Strategy
    Reach a Wider Audience, Step Up Your Content Distribution Strategy
    Mar 23, 2021
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    11 Min Read
    byTom Whatley
    About That Burger King Tweet … and More Helpful Content Marketing Lessons
    Social Media Content
    About That Burger King Tweet … and More Helpful Content Marketing Lessons
    About That Burger King Tweet … and More Helpful Content Marketing Lessons
    Mar 19, 2021
    |
    5 Min Read
    byContent Marketing Institute Team
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