Research Insights
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Demand Generation & Content Marketing

Stephanie Stahl
As managing director of Informa Connect’s martech group, I lead our marketing, insights, and innovation portfolios, which includes the Content Marketing Institute. Previously, I served as VP of content marketing for the technology portfolio at UBM (acquired by Informa in 2018), providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. With more than three decades of media and event experience, I love helping shape new multimedia content and event experiences. I live in the Washington, DC, area with my husband, and we enjoy taking care of our many pets and visiting our two daughters. Connect with me on LinkedIn.


![B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research] B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt8f69e5fc4e19b852/685d86109e35bb43f9e981be/b2b-research-2025.png?width=300&auto=webp&quality=80&disable=upscale)




![3 Questions To Help You Evolve Your Content and Marketing [CMWorld Recap] 3 Questions To Help You Evolve Your Content and Marketing [CMWorld Recap]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt8ce2e48cc7d87095/67b4a9bed66f482a483a6abe/content-marketing-world-recap-evolve.png?width=300&auto=webp&quality=80&disable=upscale)

![7 Things B2B Content Marketers Need in 2023 [New Research] 7 Things B2B Content Marketers Need in 2023 [New Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blta5c65d1e524516d6/67b84499e70af91e71875ab3/b2b-content-marketers-need-2023.png?width=300&auto=webp&quality=80&disable=upscale)
![Content Marketers Share Salaries, Career Paths, and More in 2023 [Research] Content Marketers Share Salaries, Career Paths, and More in 2023 [Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltd700de23cad00efa/67bcafbc4fbc24076d0c5f5b/content-marketers-share-salaries-career-paths-2023.png?width=300&auto=webp&quality=80&disable=upscale)
![B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research] B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltbaf9061288ab9d25/67a9d32c3388f47126675181/b2b-research-social-media-cover.png?width=300&auto=webp&quality=80&disable=upscale)



![2021 B2B Content Marketing: What Now? [New Research] 2021 B2B Content Marketing: What Now? [New Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt3cbf85c64cd4ad13/67bc5f98cf6d976712ccf2d5/b2b-2021-research-cover.jpg?width=300&auto=webp&quality=80&disable=upscale)


![Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research] Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltf3fa55376bd3df0b/67b5a38599f0e444817a8a1f/2020_Enterprise_Research_Cover.jpg?width=300&auto=webp&quality=80&disable=upscale)
![2020 B2B Content Marketing: What the Successful Do [New Research] 2020 B2B Content Marketing: What the Successful Do [New Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blte3fdcbc21aa42bca/67bc59ad725325b1b3d8100f/2020_B2B_Research_Cover.jpg?width=300&auto=webp&quality=80&disable=upscale)














